Us And Them
It's a GREAT book. Author is David Berreby. We're tribal, we know. Why? Maybe because it's an essential part of being human, but choices are not hardwired one way or the other (we CAN choose our tribe). Thus, tribal thinking is a tool that can be used well or badly. The downside is having to recognize that people choose their groupthink largely for emotional reasons ... hard to argue logically with a person to change his or her thinking, then. Lead by example, seems to be his recommendation. although swimming against the tide, running against the herd, etc., seems like a hard haul. Have to try, though.
- posted by Chris @ 10:00 AM